Critical Thinking Case Study (Marketing) Example | Topics and Well Written Essays - 3000 words

Critical Thinking (Marketing) - Case Study ExampleHe is confident that a new fruit can be delivered despite budgetary cuts. 2b. Pat LambertPat believes that the retail indication of the original AcuScan scanner will be a big hit. If not the complete version, a prototype can be developed by August, to which further changes can be made. If this deadline is not met, the competitor will launch their carrefour originally AcuScan Inc. and grab the market share. The throws are slight changes to the original AcuScan and regard additional databases and modifications to make Operation Optimize likely. Kelly is making things difficult because on talking to atomic number 53 of the engineers Pat notice that such a new product is very much possible to me made within the stipulated time and existing resources.2c. Kelly ThomasKelly ab initio thought that the new product requires minor alterations to the existing. However, later he discovered that the new product is too much of an innovati on on the existing wizard and would require a lot of time and effort. Kelly believes that others dont understand the mechanics of product plan and what goes into making a new product. In this time frame, with the existing custody he can only deliver a certain feature of the product and not the entire product itself.2d. Chris MartinasChris like Cliff believes that the retail version of the scanner will position AcuScan on a path to conquest and regain its leadership position in the engineering landscape. He believes that product engineering is Kellys domain and only when Kelly and Pat both work together, would it be possible that the new product comes into being. 3a. CliffCliffs argument is logical as well as emotional in nature. He understands that innovation in the dynamic landscape of technology is a must...and grab the market share. The features are slight changes to the original AcuScan and need additional databases and modifications to make Operation Optimize possible. Kell y is making things difficult because on talking to one of the engineers Pat discovered that such a new product is very much possible to me made within the stipulated time and existing resources.Kelly initially thought that the new product requires minor alterations to the existing. However, later he discovered that the new product is too much of an innovation on the existing one and would require a lot of time and effort. Kelly believes that others dont understand the mechanics of product engineering and what goes into making a new product. In this time frame, with the existing workforce he can only deliver a certain feature of the product and not the entire product itself.Chris like Cliff believes that the retail version of the scanner will position AcuScan on a path to success and regain its leadership position in the technology landscape. He believes that product engineering is Kellys domain and only when Kelly and Pat both work together, would it be possible that the new product comes into being.Cliffs argument is logical as well as emotional in nature. He understands that innovation in the dynamic landscape of technology is a must for any organization to do well.