IT15 Essay Example | Topics and Well Written Essays - 500 words

IT15 - Essay Example In addition, it engages the investigation of typing patterns. Moreover, according to vendors and pleased clients it is protected, acceptable, and reasonably invasive (Galea, 2011) and (Wagley, 2011). In this scenario, companies can use customer relationship management software to manage the records of their customers. The basic purpose of customer relationship management (CRM) is to recognize, attain, and maintain customers and mutual relationship. Additionally, customer relationship management software or system comprises a lot of tools and facilities such as services, marketing, sales, call centers, customer care, order management and sales force automation systems. In addition, in the past few years, software development firms have attempted to combine some of these useful technologies into an integrated application. In view of the fact that the CRM system is client centered, thus it uses a multi-channel policy to carry out operations. In this scenario, all the latest communicatio n devices like that fax machines, handheld computers and cellular phones can provide an interface for accessing CRM systems. Along with them, availability of internet turns out to be an essential need for the majority CRM systems. In addition, a very important element of CRM software is known as a B2C system.